Setting the Gold Standard

Overview

Cyanco has been providing competitively priced, quality chemicals and services to the precious metal mining industry for decades – primarily supplying gold mines throughout the United States and Canada. In 2018, under its new private equity owner, Cyanco was in a position to pursue a global growth strategy that required an enhanced brand, as well as a strong internal communications and employee engagement program. 

At the outset, key marketing/communications imperatives for this client included: Improving the consistency and visual presentation of the brand, focusing on brand differentiators (service and safety), enhancing sales enablement tools, creating and publishing more digital content, formalizing 1:1 outreach/customer relationship management (CRM), recognizing, rewarding and regularly communicating to employees, and supporting continuous improvement programs across the company.

Engagement

  • Branded key messaging
  • High-level corporate materials
  • Updated sales literature library
  • Website upgrade
  • Social media strategy implemented 
  • Content marketing program 
  • Employee engagement/communications plan 

Overview

Cyanco has been providing competitively priced, quality chemicals and services to the precious metal mining industry for decades – primarily supplying gold mines throughout the United States and Canada. In 2018, under its new private equity owner, Cyanco was in a position to pursue a global growth strategy that required an enhanced brand, as well as a strong internal communications and employee engagement program. 

At the outset, key marketing/communications imperatives for this client included: Improving the consistency and visual presentation of the brand, focusing on brand differentiators (service and safety), enhancing sales enablement tools, creating and publishing more digital content, formalizing 1:1 outreach/customer relationship management (CRM), recognizing, rewarding and regularly communicating to employees, and supporting continuous improvement programs across the company.

Engagement

  • Branded key messaging
  • High-level corporate materials
  • Updated sales literature library
  • Website upgrade
  • Social media strategy implemented 
  • Content marketing program 
  • Employee engagement/communications plan 

Sprout Checks Your Boxes.

Engage Current Staff

Employ Junior Marketer

Boutique Shop

Full Service Agency

Marketing Strategist

Engage Current Staff

Employ Junior Marketer

Web, Social, or Design Shop

Full Service Agency

Marketing Strategist

Ability to develop Marketing strategy

Ability to act on strategy

Right size cost structure

Collaborative model align's with client's business goals

Unlikely

ROI / Value for spend

Dedicated team of senior level marketers

Award-winning designers

Unlikely

Unlikely

Our values and principles

We believe in promoting authentic voices and adapting to the ever-changing marketplace needs.  To keep ourselves aligned with client needs and ahead of an increasingly complex marketplace, we have created a set of six corporate values by which to live:

Authenticity

No frills, no buzz words, no tricks. We will show up authentically in every interaction, and we will work to impart that authenticity into your brand.​

Savvy

We leverage our extensive experience, thousands of hours, projects, programs, and activations to prioritize your needs and seize opportunities.​

Integrity

From our pricing structure, to the promises we make- and even owning the occasional mistake, we will always aspire to fairness and honesty in our partnerships. ​

Co-Creativity

Our job is to help uncover and tell your story, and that means our best work starts with you. We are committed to listening and understanding first, and then delivering.​

Sustainability

We repurpose existing investments by leveraging historical assets, back-stories and images. Our continuous marketing support, instead of one-off projects, prepares clients for the future.​

Diligence

We stay humble and dedicated to our craft. With a blue-collar work ethic, we produce smart, creative products promptly and within budget.​

Discover Your Unique Narrative.

Contact us today to learn more about our services, or get started now by scheduling a free assessment call.