Crowning Indie Dentistry

OVERVIEW

Founded in mid-1800s, J&L Dental had been through many iterations of its business model and its brand – which needed to be strengthened and renewed (especially after COVID’s abiding impact on the dental industry).

The company needed to present both its traditional value (expertise, customer care) alongside its new e-commerce abilities, cost competitiveness and security of supply under one brand umbrella.

Engaging with the company’s decision-makers, Sprout helped define J&L’s core brand characteristics, create key messaging, mission, vision and values and implement strong new visuals to represent the company’s personality.

Throughout discovery and exploration, 
we unveiled J&L’s foundational purpose, which is to support [and defend] independent dentistry.

We continue to work with J&L to update their sales support materials and online platforms.

ENGAGEMENT

  • Discovery of J&L’s foundational purpose to support and defend independent dentistry.
  • Engagement with decision-makers to define core brand characteristics.
  • Development of key messaging, mission, vision, and values.
  • Creation and implementation of new visuals representing the company’s personality.
  • Ongoing collaboration to update sales support materials and online platforms.

Crowning Indie Dentistry

OVERVIEW

Founded in mid-1800s, J&L Dental had been through many iterations of its business model and its brand – which needed to be strengthened and renewed (especially after COVID’s abiding impact on the dental industry).

The company needed to present both its traditional value (expertise, customer care) alongside its new e-commerce abilities, cost competitiveness and security of supply under one brand umbrella.

Engaging with the company’s decision-makers, Sprout helped define J&L’s core brand characteristics, create key messaging, mission, vision and values and implement strong new visuals to represent the company’s personality.

Throughout discovery and exploration, 
we unveiled J&L’s foundational purpose, which is to support [and defend] independent dentistry.

We continue to work with J&L to update their sales support materials and online platforms.

Our values and principles

We believe in promoting authentic voices and adapting to the ever-changing marketplace needs.  To keep ourselves aligned with client needs and ahead of an increasingly complex marketplace, we have created a set of six corporate values by which to live:

Authenticity

No frills, no buzz words, no tricks. We will show up authentically in every interaction, and we will work to impart that authenticity into your brand.​

Savvy

We leverage our extensive experience, thousands of hours, projects, programs, and activations to prioritize your needs and seize opportunities.​

Integrity

From our pricing structure, to the promises we make- and even owning the occasional mistake, we will always aspire to fairness and honesty in our partnerships. ​

Co-Creativity

Our job is to help uncover and tell your story, and that means our best work starts with you. We are committed to listening and understanding first, and then delivering.​

Sustainability

We repurpose existing investments by leveraging historical assets, back-stories and images. Our continuous marketing support, instead of one-off projects, prepares clients for the future.​

Diligence

We stay humble and dedicated to our craft. With a blue-collar work ethic, we produce smart, creative products promptly and within budget.​

Sprout Checks Your Boxes.

Engage Current Staff

Employ Junior Marketer

Boutique Shop

Full Service Agency

Marketing Strategist

Engage Current Staff

Employ Junior Marketer

Web, Social, or Design Shop

Full Service Agency

Marketing Strategist

Ability to develop Marketing strategy

Ability to act on strategy

Right size cost structure

Collaborative model align's with client's business goals

Unlikely

ROI / Value for spend

Dedicated team of senior level marketers

Award-winning designers

Unlikely

Unlikely

Discover Your Unique Narrative.

Contact us today to learn more about our services, or get started now by scheduling a free assessment call.