InsightsManufacturingAddressing The Shrinking Industrial Workforce

Addressing The Shrinking Industrial Workforce

The same factories and manufacturing infrastructure that helped propel the United States and its allies to victory in WWII, also drove the rise of the middle class in the post-war years. In the decades since that time, these jobs helped millions of Baby Boomers (Americans born from 1946-1964) produce stable wages working across a broad spectrum of manufacturing jobs. From packaged goods to high-tech components, manufacturing remains one of the largest sectors of the American economy. 

However, this segment is currently facing a big dilemma with millions of Boomers transitioning into retirement at an estimated rate of 11,000 leaving the workforce every day, according to The Washington Post. Compared to other major industries, the Boomer drain is particularly acute for manufacturers as they generally suffer from one of the highest attrition rates.  

Combine that with a global pandemic, and you’ve got hundreds of thousands of unfilled manufacturing jobs and not enough experienced workers to fill them.  

The latest findings from Deloitte and the Manufacturing Institute show that key consequences of not filling these jobs include: the inability of US manufacturers to grow revenue (82%) and the inability to maintain production levels to satisfy demand (81%). This study also found that if not addressed, the manufacturing skills gap could cost the US economy as much as $1 trillion. 

Manufacturers must respond to this challenge with alacrity – and Sprout can help. Many of the organizations we serve are laser-focused on retaining the industrial (or tribal) knowledge of their mature workers and integrating that expertise into a manufacturing workforce of the future. This includes developing strategies for employee retention, improving employee communications, increasing training and cross-training efforts – while implementing progressively digital solutions for the sharing and storing information. 

From the field to the shop floor, Sprout has worked with many clients to help keep their employees safe, informed and more engaged in their work. We are committed to supporting this vibrant industry that underpins America’s economic health and stability into the future. 

Check out our services [LIVE LINK TO WHAT WE DO] and let us know if we can help you! 

Our values and principles

We believe in promoting authentic voices and adapting to the ever-changing marketplace needs.  To keep ourselves aligned with client needs and ahead of an increasingly complex marketplace, we have created a set of six corporate values by which to live:


No frills, no buzz words, no tricks. We will show up authentically in every interaction, and we will work to impart that authenticity into your brand.​


We leverage our extensive experience, thousands of hours, projects, programs, and activations to prioritize your needs and seize opportunities.​


From our pricing structure, to the promises we make- and even owning the occasional mistake, we will always aspire to fairness and honesty in our partnerships. ​


Our job is to help uncover and tell your story, and that means our best work starts with you. We are committed to listening and understanding first, and then delivering.​


We repurpose existing investments by leveraging historical assets, back-stories and images. Our continuous marketing support, instead of one-off projects, prepares clients for the future.​


We stay humble and dedicated to our craft. With a blue-collar work ethic, we produce smart, creative products promptly and within budget.​

Sprout Checks Your Boxes.

Engage Current Staff

Employ Junior Marketer

Boutique Shop

Full Service Agency

Marketing Strategist

Engage Current Staff

Employ Junior Marketer

Web, Social, or Design Shop

Full Service Agency

Marketing Strategist

Ability to develop Marketing strategy

Ability to act on strategy

Right size cost structure

Collaborative model align's with client's business goals


ROI / Value for spend

Dedicated team of senior level marketers

Award-winning designers



Discover Your Unique Narrative.

Contact us today to learn more about our services, or get started now by scheduling a free assessment call.